I’m the founder of Soft Money Moves, a blog created to help women quit the 9–5, build income online, and design a life that actually fits.

Nope, Cherry Tone isn’t my government name. She’s the digital identity I created when I stepped into a new life—one built to protect my peace, privacy, and creative freedom. Just like Beyoncé has Sasha Fierce and Donald Glover has Childish Gambino… I’ve got Cherry Tone.

I spent years climbing the corporate ladder and eventually became a Finance Director at a major tech company, earning over $200K a year. On paper, it was the dream: high income, respected title, all the traditional markers of success. But behind the scenes, I was drained. Burnout had become my baseline. I’d built a career I couldn’t breathe inside.

So I made a radical decision: I walked away.

But here’s the truth: I didn’t have it all figured out when I left.
And that lack of a clear income plan almost unraveled everything I had worked so hard to reclaim.

But I’ll be honest with you: I didn’t have it all figured out when I left.
And that lack of a real income plan almost unraveled everything I had worked so hard to reclaim.

That experience is what led me to launch Soft Money Moves—to help other women build online income the intentional way, with less guesswork and more clarity.

Here, you’ll find honest, beginner-friendly guidance for creating digital income—from faceless brands to passive revenue streams, product ideas, and more. I’ll walk you through what actually works, step by step—no fluff, no gatekeeping.

This isn’t about trading one hustle for another.
It’s about building sustainable income on your terms—with ease, strategy, and peace built in from the beginning.

If you’re ready to reclaim your time, redefine success, and fund the life you actually want to live… you’re exactly where you’re supposed to be.